In February, Netflix announced it was going to begin cracking down on password sharing across households, starting in Canada, New Zealand, Portugal and Spain. Now, Texas State students have started to lose access to their shared Netflix accounts.
Netflix defines a “household” as people who live in the same location as the original owner of the account. According to a statement from Netflix, over 100 million households are sharing passwords which impacts Netflix’s “ability to invest in great new TV and films.”
Account owners are now required to set up a primary location on their TV. Users can access the account on a phone or laptop while traveling, but streaming on a TV can only be done in the specified household.
While it is fair to say Netflix is addressing a real problem, this answer is not fair to college students who are not able to afford their own Netflix accounts. There must be a better solution that allows for more than one household on a single account.
Taylor Estes, a psychology freshman, is an out-of-state student. She was using her aunt’s Netflix account on her TV in her dorm before she was removed from the account.
“I got on my TV and it said that I was out of my household,” Estes said. “I could either change my address or I could send an email to the account that I [was logged into] to get a code to get back into it. I like to turn on Netflix to do my homework so not being able to get into that was kind of a disadvantage for me because I feel like I wasn’t getting anything done.”
Students who rely on family or friends for their accounts will now have to get their own or ask those who live in the original household to pay an extra $7.99 per month for each additional person. Many college students are already on a tight budget and though Netflix now offers a “standard with ads” plan starting at $6.99 per month, this pricing still isn’t feasible for some students.
It seems like these new rules are just a cash grab on Netflix’s part. The company just recently raised its U.S. prices again. Premium plans now cost $22.99 per month. Though the company may think these are wise decisions, they’re just going to cause more and more people to cancel their accounts altogether.
“No college kid wants to have to pay for Netflix, especially on top of everything else they have to worry about,” Estes said.
The time has come for Netflix officials to open their eyes and realize that these business moves aren’t helping anyone. As Netflix once said in a tweet, “Love is sharing a password,” and anyone should be able to do what they wish with their accounts.
“I just think it’s unfair because if someone is willing to share their password, their username, their account with you, there’s obviously a reason,” Estes said. “It’s not like it’s causing any harm. It’s just annoying that taking [accounts] away is something that they thought would be a good idea.”
-Rhian Davis is a journalism sophomore
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Myrical • Jan 10, 2024 at 4:38 pm
Honestly just ridiculous, I can see the reasoning and this college angle makes sense as well. However, what about families who made an account when they were living together and have split households? This truly is just a cash grab because Netflix has the ability to add multiple profiles so why make actual families deal with this asinine situation?
David H. Dallas • Dec 5, 2023 at 6:25 am
Are you kidding me? We should feel sorry for college kids because they can’t steal from Netflix anymore. They whine that they can’t afford it so we should feel sorry for them…welcome to the real world! There a lot of things that we grownups can’t afford either but that does NOT give us the right to steal them. Theft of Services is a crime. It is NOT a victim;less crime. The theft of services from Netflix negatively affect the company’s revenue stream. Less money coming in means less money to invest in new programming & upgrades to the service. Less money & fewer increases to the employees wages. Lower shareholder returns for those who have invested their hard earned money into Netflix. Stop the whining & pay up or shut up. Nobody owes you anything!
Wendy Norris • Dec 22, 2023 at 3:59 pm
Really!!!
Netflix is in financial despair?
College kids should matter and a parent should be allowed to have their child use their account.
Like slowing your houseguest top use your Wi-Fi. And I’m another situation. A divorced now single father who still cares for his child, should be able to have his children use his account to access Netflix at the other parents home.
Terrible excuse
James • Jan 19, 2024 at 10:01 pm
I can’t believe you just used the words “shareholders” and “hard earned money” in the same sentence, you’re either a plant sent by Netflix or a complete fool. Here’s some food for thought, those employees were never going to get increased wages to begin with. This is a story as old as time itself. Profits, profits, profits.