Trinket Girl Market creates women-centered space for local artists
Amid the April heat in Kissing Alley off The Square, San Marcos locals and trinket connoisseurs drift through tables and racks of handmade jewelry, vintage clothing, sweet treats and tradeable knick-knacks.
Trinket Girl Market’s third installation at Kissing Alley named ‘Artist Alley’ took place April 26, hosting 20 women-owned businesses, from a coffee stand to handsewn accessories and a free craft table. Its monthly market will take place in the alley until September, but the hosts plan to continue pop-ups around San Marcos and Central Texas.
The market idea sparked from a lack of third spaces created by women for women. The hosts Lex Sanchez, San Marcos local, and Everly Vaughn, fashion merchandising graduate, said they wanted a place to foster community connection among women entrepreneurs and creatives.
Sanchez originally joined forces with Vaughn over their shared love of Sonny Angels, trendy cherub figurines, and sustainable shopping. Their efforts began with meetups for trading and selling trinkets and have since evolved into a monthly marketplace and social gathering.
“We were kind of hoping for a more communicative space for the girlies to hang out, to feel safe, to feel included,” Sanchez said. “I feel like in a male-dominated space [of vintage markets], we needed to be the representation to help our women stand out.”
Summer 2024 was Trinket Girl’s foundation period when the hosts began planning, communicating with businesses and holding trinket meet-ups. Starting with a market at the Sweet Spot on The Square, Sanchez and Vaughn spent around 18 months partnering with other local businesses like Mochas and Javas and Howdy Boba before moving to Kissing Alley.
“Everly and I were just writing these ideas down of being in Kissing Alley and in Austin,” Sanchez said. “And now it’s all come to life.”
Since its first five-vendor pop-up in October 2024 in Native Blends’ parking lot, Trinket Girl Market quadrupled in vendor size and saw significant growth in foot traffic, according to Sanchez and Vaughn.
“Everybody here is so supportive of each other,” Sanchez said. “It’s really nice to watch our vendors become friends and trade products with each other.”
Vaughn has been selling her handmade jewelry at Market Days on The Quad for three years now, through which she has created connections with local patrons and vendors.
“[Market Days] are the same vibes as Trinket Girl,” Vaughn said. “I see the same people who come there and go straight to me, so we’re looking to set up on campus and maybe collaborate with an organization.”
As an establishment partially founded and heavily supported by women at Texas State, Trinket Girl Market has many ties with the university and worked with university organizations like Scrap Society and the Fashion Merchandising Association and looks forward to continuing its connections.
Sanchez and Vaughn said they wanted a space where people could make art, start conversations and trade with their peers. Each market has a coloring station and a craft table that changes each month.
“Every month when we do the craft table, it is free,” Sanchez said. “So, you don’t always have to spend money when you come to these markets, we always want to offer something for everyone.”
Kelsey Zientek, owner of Kels & Co and recent Texas State graduate, sells handmade keepsakes like clay magnets, stickers and photostrips of her favorite celebrities on Etsy. ‘Artist Alley’ was her second time vending at the Trinket Girl Market in Kissing Alley.
“I like to say when women are together, we tend to show up as the best versions of ourselves because we’re not facing that judgement,” Zientek said. “In my experience, women are very uplifting, and so that environment is very present here.”
Katelyn Cardenas, owner of Bibble’s Brew, founded her business almost a year ago as an internship for her business analytics master’s program at Texas Lutheran University, after growing up drinking coffee and working in coffee shops in college. This is her first time vending at the Trinket Girl Market.
“I love the very girly environment. The fact that it is in an alley makes it more like an exclusive feel,” Cardenas said. “And the vendors and coordinators are making videos and making it fun and exciting for everyone.”
After continual support from its San Marcos events, Trinket Girl Market received requests from its social media followers to host the market in Austin and San Antonio. Sanchez and Vaughn contacted the managers of The Hive in Austin, where they held the first market in February 2024. Its Austin market is smaller, with trade tables and 10 vendors but no craft station.
Trinket Girl Market has consistently hosted events at The Hive and in San Marcos, including coordinated craft nights. Sanchez and Vaughn hope to expand in the future, working more with Texas State organizations and traveling with the market around Texas.
“I have no doubt that we will definitely branch out further in Central Texas,” Sanchez said. “Dallas, Houston, San Antionio — we’re coming your way.”